Australia has quite a number of them in circulation, as is to be expected with coupon codes since online shopping and discounts websites are more widespread. A recent study by Statista found that about 65% of Australian consumers actively look for promo codes before making purchasing decisions. This is influenced by the rise of retail events such as Click Frenzy and End Of Financial year sales, where consumers can save up to 50% on everything from electronics through to fashion.
Myer, The Iconic and Catch are a few examples of retailers who frequently release exclusive codes for shoppers to take full advantage. During the 2023 Black Friday event, for example, The Iconic released a discount code that allowed users to get up to 40% on particular items and drove site traffic by an increase of +20%, compared with last year. Such events successively highlights where key discounts are tactically applied to bring in consumer while increasing sales volume.
Relevant to this when hunting for discounts are terms such as stackable codes, sitewide discounts. This is a common practice during the high shopping days in Australia, where through stackable codes you get to combine various discounts for guilt-free savings. Kogan also had success issuing blanket discount codes for 30% off across product categories including mobile phones and computing, as did JB Hi-Fi with sitewide offers.
In particular consumer behaviour has seen the Australian market move to check their code before checking out. Another Finder survey reveals that, Down Under in Australia, some 40% are quick to abandon their carts when coupon codes aren't working which does go to show you the value of going through legitimate channels. There are popular community-driven platforms like OzBargain as well as newsletters from retail giants for active and credible discount codes.
As Richard Branson put it: “The customer is not an idiot; the customer is your wife.” Employees come first. Take care of the people that take care of you and in return they will take good care for all your customers. This applies to discount codes too as many Australian businesses will often offer unique discounts only reserved for their loyal customers and newsletter subscribers. Sites such as discount codes Australia are dedicated to scouring the internet for legit, current offers available For Australian consumers and takes care in making sure these bargains featured frequently on this site reflect what is currently discounted offering offer shoppers applicable discounts each time they visit.
Given the growth of e-commerce in Australia, monitoring these platforms could prove vital to discovering functioning codes and boosting savings on a huge range of shopping categories.